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News: New Pepsi Logo discovered

#1
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10/22/08 at 1:32pm
  • Joined: January 2000
  • Location: Chicago, IL
  • Post Count: 565
Images of the new Pepsi logo and packaging redesigns for various products have been discovered on the United States Patent and Trademark Office's Trademark Electronic Search System. Take a look and let us know what you think!

Read full update at BevReview.com
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#2
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10/23/08 at 4:27am
  • Joined: June 2008
  • Post Count: 22
Doesn't do anything for me, but it makes sense for Pepsi to want to modernise its logos. Pepsi has always positioned itself as the edgy, cool brand....compared to Coke's "piece of Americana" positioning, which is why Coke sticks by its old-style ribbon logo.
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#3
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11/18/08 at 12:33pm
  • Joined: March 2006
  • Post Count: 42
the pepsi logo looks ok i guess... reminds me of the changes they did with at&t. softer look spelled in lower case. i think they should've kept the ying yang though.

the m.dew looks horrible. looks like it's from aldi. i think that will quickly look dated.

sierra mist's font is ok but i question the color of the can. it doesn't look refreshing, just murky. what's with the trees?

i guess spelling products in lower case is the cool thing.
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