Recruit
The biggest thing you can do is develop a strong employee base for the big events. Temporary help is expensive and these costs are reflected in your margin. With a large list of available employees, you have the opportunity to keep them trained. I use anyone I can, friends, friends kids, family, family and kids, kids of other employees. It is a family of people who enjoy visiting and working together.
As with all businesses. The costumer is number one. Stay flexible, this means return business. I have a good friend (client) , a hall of fame baseball player who always calls at the last minute for a dinner. On Friday night he called and wanted a fried chicken dinner delivered to his home Saturday at 11:00 AM for 50 people. Hardly enough time to purchase chicken and the other items for this event. I asked him if he wanted regular or extra crispy:eek: No problem.