Most private clubs lose $.05 per dollar of sales. The more public business you have, the more you dilute the value of the club membership. The members paid for the right to use the facility and if it gets to busy, they will let you know about it.......some clubs will have a f&B minimum charged to the member whether they use it or not. The restaurant outlet will most likely stay slower than you would like, but, the one area you can really increase sales in, is banquets or special events......these don't seem to offend the membership as much......you do have banquet facilities, I take it????? Is the club Member owned?????? All these things make a difference.....fight the good fight and KEEP THE MEMBERS HAPPY!!! Know your budget, forecast accurately and remember, you can only cut back your employees so much and you can rarely replace them when the season slips back into gear. Unfortunately the membership is King....even if it only represents 30 or 40% of your business.....as a certain point its prudent to drop prices and concentrate on not losing as much. Just keep them coming in and pray you
make that $.05 loss and no more....good luck, I have been there, seen the bright light, and lived to tell about it......chow!  |