$6.00 for atisnal bread is not excessive, especially here in the Bay Area. Routine, commercial loaves are selling for more than $4.00 here. Without describing the loaf it's hard to say if the price is high, but in this area I'd not necessarily consider it a ripoff.
Further, if you really knew what went into the creation of thatloaf - the amount of man hours, hand labor, even research and development (the Bay ASrea has several bakers and schools doing a great deal of research into making quality bread, and bread that will last a long time, even without preservatives or freezing.
While I don't get to Ferry Plaza too often (I live in the East Bay), I've found that many of the items in the Berkeley and Oakland Farmers' Markets are less expensive than inferior items sold in supermarkets and organic groceries in the area
Coincidentally, yesterday or the day before there was a show on the History Channel titled "Bread" in which several Bay Area bakers were featured, as well as a couple of the areas research teams and centers. Well worth watching. You may end up thinking you're getting a bargain.
scb  |