Say, this may not be a complex question but seeing as which most of us partake of this nector of the gods I was just wondering. Growing up, my parent thought nothing of putting his expensive coffee beans in the freezer once bought. I unconsciously thought it's no different treatment than frozen vegies...for flavor preservation. But I have doubts as to whether this really makes any impact on flavor. Any coffee experts out there care to comment? Thanks again for you reponses everyone! Take care and God bless!