I am in the same boat- trying to decide how to advertise and promote my new business. I recently closed my small, tiny really, cafe and take to open a 24 seat cafe in a downtown area. My catering remains the same. We opened last Wednesday and have done very well for not having advertised. We decided on a soft opening so we could get comfortable and not get in over our heads out of the gate. I want to put more into the marketing aspect after July 4th.
Being in the center of town right next to City Hall, the fire department, and police department is really helpful, as is being near law offices, courthouse, and numerous offices. How can I take the best advantage of my location? |