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News: Diet Coke sales slumping

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08-06-2007, 08:15 PM

BevReview Steve Offline

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News: Diet Coke sales slumping

For the first time, sales of Diet Coke have been slumping. While it still holds the #3 spot in beverage sales (behind Coke and Pepsi), I think it's being cannibalized by drinks such as Coke's own Coca-Cola Zero. Coke is trying to boost the brand a little through rollout of products such as Diet Coke Plus.

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