Quote:
Originally Posted by shel I saw a root bear and another two sodas made with sugar at the local Trader Joe's. Are real sugar sweetened soft drinks making a comeback? |
You probably saw
Boylan Bottleworks Root Beer, and probably some of the other Boylan's flavors, like
Black Cherry or
Ginger Ale. I know I first was exposed to these thanks to Trader Joes.
I think you are starting to see more and more drinks swinging the cane sugar direction. From the perspective of a smaller company, it's a differentiator. That's why
Jones Soda did it earlier this year. These beverages are also sold at a higher pricepoint, categorizing them as "gourmet sodas", so they can get away with it.
There are rumors that Pepsi and Coke will have their own higher-priced sodas with cane sugar. (Names that have been flying around the 'net include "Pepsi Natural", "Pepsi Raw", "Sierra Mist Essence"). I think if you see these eventually, it will be just to provide the big cola makers another revenue stream in the gourmet soda market, not to change the core beverages.
Another reason why I think the use of cane sugar has increased is the recent studies linking high fructose corn syrup to not-very-pleasant things. So there is a reactionary move there. (Similar to how everyone got on the Atkins bandwagon, prompting the creation of
Coke C2 and
Pepsi Edge, both which failed pretty quickly).