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News: Coke emphasizing Vitaminwater, “Red-Black-Silver” strategy in 2008

02-22-2008, 03:04 PM

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News: Coke emphasizing Vitaminwater, “Red-Black-Silver” strategy in 2008

The Coca-Cola Company still believes that carbonated soft drinks are the "lifeblood" of the business in 2008. That said, they will continue emphasis on their non-carbonated offerings as well, primarily led by Glaceau Vitaminwater, which they purchased in 2007.

Read full update at BevReview.com

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