[BevReview Steve]

Red Bull is getting into the soft drink market with a cola entry: Red Bull Simply Cola. Angled as a drink derived from 100% natural sources, it's rumored to contain flavors from both the kola nut and coca leaf, most closely resembling the classic cola taste. This is similar to the strategies found with Pepsi Raw and Pepsi Retro.

Read full update at BevReview.com

[newman8r]

I think it's a great idea. At the same time, if it's priced the same as red bull many people may be reluctant. Could be a huge hit.

My company is actually in the middle of developing something that takes the whole natural soda concept a big step further than this - I'll post info about it here in the coming weeks.

[BevReview Steve]

Originally Posted by newman8r

My company is actually in the middle of developing something that takes the whole natural soda concept a big step further than this - I'll post info about it here in the coming weeks.

Very cool. I look forward to reading the info when you post it!

[andy009g]

That is great

[wobaby]

I thought redbull would move into the alcoholic beverges next.....

Most night clubs and places do mixes already with red bull, it seems only a matter of time before they pre-mix to me.