Per what I've read and their
most recent quarterly call, Jones Soda is retrenching in the marketplace. Their move into mainstream retailers via cans was a financial mistake. Here's a quote:
Quote:
"Going away from bottles was a serious mistake. The cans did cannibalize some of the bottle presence"…
For fiscal 2008, the company reported a net loss of $15.2 million, or a loss of 58 cents per share, which compares with a loss of $11.6 million, or a loss of 45 cents per share in 2007. Revenue fell to $35.9 million from $39.8 million in 2007.
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They went through a lot of reorganization in 2008 to turn things around, and just announced a new CEO this year. This involved changing distributors, scaling back on plans, and yes, pulling the plug on some products like many of the 12-pack cans.
I don't agree that the move to "inverted cane sugar" is pretty much the same as HFCS. We've had some discussions on BevReview about this (see
here and
here).
They're moving forward with some new flavors in bottles (
Orange Soda has been doing really well for them) and they are going to be pushing their
Jones GABA line pretty hard; I've got some samples that were sent and we'll be reviewing them soon.
So, yes, I think you'll see some Jones Soda products leave certain types of retailers/markets, but I don't think they are leaving altogether.