Yeah, that's a crazy price for a cookbook, especially since the recipes are not ones that anyone could or would make in their home kitchen. So, I guess it's not really a cookbook, per se, but a publication of his distinctive techniques and approach to cuisine. Since Feria is all the rage among people who like to travel to eat expensive and interesting foods (foams and so forth) the cookbook amounts to a pricey souvenier. My hunch is that he sets the price high because it may reveal his culinary trade secrets to food professionals wishing to expand their expertise by copying or adapting his style.
Attention to Spanish cuisine flits in a out of popularity about once every 4-5 years or so. I guess Feria is doing the equivalent of making hay while the sun shines.
He's almost old news already.
Last edited by foodnfoto; 01-12-2005 at 05:10 PM.
Reason: spelling, clarity
|