My cousins and I would have horseradish eating contests at the Passover table. We'd have some strong stuff, and the six of us would try to outdo one another in the amount we'd eat.
Ah...the Atomic Horseradish (the pinkish stuff)...is the BEST for eating shmeered on Matzo. My spousal unit takes her Matzo, spreads on some Atomic Horseradish, tops it with peanut butter and eats the whole thing up. She just luvs the stuff. Me...I love it on sandwiches (i.e. the Horsey sauce consistancy)...or shmeered under something sweet. When we make Matzo Pizza(s), we mix it with the sauce and then layer mozzarella cheese on top...place in toaster oven until melted, and then "FEASTTTTT"...mmmmm