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The "oven" part is easy. It must be thick sided, heavy duty, preferably cast iron or aluminum with a somewhat domed cover. It holds intense heat inside for things like stews and oven-cooked items. It used to be every cooking vessel described this way was referred to as a "Dutch Oven." Then Le Creuset started calling their heavy duty beauties "French" ovens. I'm sure there are other subtle differences.
although I had done a thorough research (on the web) about both french and dutch ovens before I posted my question here, I had failed to discern something distinctively different between the two. I was familiar with the dutch but not the french and your explanation, that it is mostly an advertising gig, makes absolute sense.