Mountain Dew Code Red

[BevReview Steve]

So I'm at Wal-Mart the other day, and I was waiting in line to checkout, when I saw in the little cooler by the register what looked like a RED Mountain Dew bottle.

"Hmm, that's odd."

So I open the door and take a look. It's some new product called Mountain Dew Code Red. Sort of a cherry Mt. Dew. I purchased it. The checkout lady was like "Mmmm, honey, that stuff is good. I hate Mt. Dew, but can't get enough of that red stuff."

I tasted it. Interesting. Think Mt. Dew meets Hawaiian Punch. Not totally a Dew flavor, a little more mild, but still quite tasty. I hadn't seen any marketing for this product, so I wonder if its launch was localized. (They only have them in small plastic bottles right now... cans coming later).

Anyway, I was wondering if anyone else had this new beverage, and your thoughts on it.

Check out the Code Red website

[Svadhisthana]

My DH used to drink Mt. Dew all the time, he switched to coffee because he didn't want to be the "kid" in the office who drank soda. I was going to pick up a bottle of this new stuff for him and have a small taste.

[coolJ]

Haven't tried it yet, I'll have to look for it next time I'm at the store. I have tried the new Pepsi Twist, the lemon flavored cola, now that's pretty good.

[nancya]

They've got the lemon Pepsi back? Now that I liked! As for Red Mountain Dew? Wouldn't be easier to drink your red food coloring straight? I stopped the wild colored sodas when I discovered that Orange Crush stained my glass orange.

[Pastachef]

I haven't tried the red Mountain Dew yet, but my husband loves it! I'm a coffee fan and drink it almost exclusively.

[Nicko]

I didn't know they had lemon pepsi. I always thought they should have lemon or lime coke since I usually order it with a slice of lime or lemon.

As for red dew I like the color change, the other one was just to yellow for me.

In summer I sometimes drink diet soda - not that often.

I always drink decaf because caffeine does weird things to me. I can't resist a cup or two of English tea (I mean, as sold in England - of course it doesn't grow there! ) first thing, but after that, very little caffeine.

So Mountain Dew would seemingly subvert my personal attempts to avoid caffeine, if I'm recalling right the amount of caffeine in it...

I hadn't heard of lemon pepsi either. My husband likes lemon La Croix and I do quite like that myself, though I don't drink much of it.

I always think I should drink simply cold water but it doesn't happen that often...

fim

[BevReview Steve]

I believe lemon Pepsi is in limited test markets right now, because it wouldn't make much sense for them to promote it nationwide, seeing as they just launched Sierra Mist.

Beverage Digest reports that "Pepsi Twist lemon cola will be "primarily in and out (of market) product." Will start by Memorial Day."

Visuals can be found here and here

[ June 14, 2001: Message edited by: ChiliBoy ]

[BevReview Steve]

I got this from Beverage Digest...

"Pepsi's Mountain Dew, for example, is the leader in the flavored sector, and the company is trying to grow that brand. Around Memorial Day, Pepsi will introduce Mountain Dew Code Red, a cherry-flavored formulation with a lasting kick on the tongue. And down the road, an Arctic blue version may be tested. "

My husband drinks mountain dew every morning like coffee.... I think it has as much caffine in it.... I fear that as soon as he hears of this new red varity, it will be another item I have to drag home from the supermarket,,,, so lets keep this a secret shall we? Or perhaps he can start going to the market!!!

[monpetitchoux]

I am amazed by how long Mountain Dew has been on the market, considering other knock-offs have gone by the wayside (remember Mello Yello?). I was always tantalized by the flavor of Mountain Dew but couldn't handle the caffeine or the color. But the red one sounds pretty fun to drink. I don't know if I can bring myself to drink it on a regular basis, but I love to try new sodas, particularly cherry flavored ones. But blue is were I draw the line. I have a strange aversion to blue foods.

Anyone remember Apple Slice? I debuted back in the very early 1990s. I used to drink a can on the way to school. Of course, as with everything else that I develop a liking for, it got yanked from the market after a year.

If any of you are ever in Las vegas, go to the Coca Cola museum. There is a small fee, but well worth it. You get to taste all sorts of different coke product from all over the world that is not available in the US (like pear soda from Taiwan). They should make a litchi flavored one to market in China. It would fly off the shelves. If they made that for here, I think it would fly off the shelves, too.

Pardon me, but...wouldn't a blue drink look a bit like - windshield washing liquid???

Do any of you chefs use 'coloring' per se? I know that what you do is extremely artistic but isn't that more choosing foods with naturally interesting colors and arranging them beautifully - rather than 'adding color' in a rather artificial way, to something???

I mean, caramel color - that's not so weird. But some of the others...

So do you 'add' color or more 'use color as it occurs, joined to its natural food-of-origin?

Regardless I know the results are generally beautiful...

fim

Actually now you mention it, I really liked Apple Slice.

I guess we must have been the only two or it would have stayed on the market...

fim

[Mezzaluna]

I just tried Lemon Twist Pepsi today (we're just west of Milwaukee, Wisconsin). Not bad- I like a stronger lemon flavor, but it's okay. Lately I've been drinking club soda with lime wedges, and enjoying it immensely. The drawbacks are that in some restaurants, they charge for it like a bar drink rather than a soft drink; others splash in Rose's Lime Juice instead of lime wedges, even when I'm specific about it. Or, they add limes to tonic water. I'd love to have pear soda available! I enjoyed pear juice drinks in Sweden long ago, and saw pear yogurt in France. I'm kind of confused why more pear flavored foods aren't available in the States- it's a widely liked fruit, after all.

[BevReview Steve]

Originally posted by monpetitchoux:
<STRONG>I am amazed by how long Mountain Dew has been on the market, considering other knock-offs have gone by the wayside (remember Mello Yello?).</STRONG>

Mello Yello is still made. It's a Coke product.

FYI, Mountain Dew is now the world's #3 most popular soft drink, behind Coke and Pepsi. Diet Coke used to be #3