It was rolled out from bottom to top. The pic is a bit deceiving to the eye but the width is just as wide both top and bottom, although bottom part of pic looks wider.
I took the pic with my iPhone.
When you calculate the puff , maybe 2.99 for 400 gr plus 2 apples , some jam/jelly ( I like to empty that jar and just purée it, goes further) , these Apple rose's are so cost efficient .
They double in size.