@packrat79 I have to apologize I did not read your entire post. Looks like you did call Uncle Ben's and got your answer. As to why they changed it is would probably be due to revenue but who knows. My advice would be to buy up what you can off the internet till you can find a suitable alternative. As for writing Uncle Ben's about this product I honestly don't think it has the pull of the twinkies which are much more steeped in Americana and our culture.