So, the roaster and bagging plan is in order? And you have some clients? Has this brand been marketed that well? What are you offering I can't get at Starbucks?
I am in the Northwest (SE Alaska), we have one roaster who over 15 years has gone from a theater popcorn popper for a roaster to a three state business.
A friend of mine just opened a roaster here, after four years, doing quite well. Started out with only fair trade coffees, now usually has a selection of twelve or more (like going to a wine shop).
So what variety of beans will you have? Guatemalen coffee is nice--will there be a medium and dark roast.
Could you serve coffee on site, or will it be total retail?
Since it will be a second job to you, do you have a possible staff lined up if it gets bigger?
Companies I refered to are:
Raven's Brew Coffee Gourmet Coffee Roasters
and:
Welcome to The Green Coffee Bean Company for your home coffee roasting headquarters in Ketchikan Alaska
Good luck,
Nan