| Professional Catering Forum Professional caterers can share their experiences and ideas here. |  | | 
07-01-2009, 07:36 PM
| | Registered User Culinary Experience: --- NON PROFESSIONAL TITLES --- | | Join Date: Mar 2007
Posts: 28
| | Pricing your menu Sorry for this attack:-) but I just got someone interested with a menu!
It's for a wedding brunch- cocktail style. 150 people.
I offered all kind of pastries, mini quiches, burekas, cigars cold soup, few dips and then sweet table- bite size desserts. No meat in the menu.
I never done it before....how do I price it? I wil need dishes too of course....
How can I price it if I have no idea how much it's going to cost me and this is my first
big event offer?
Any ideas???
Thanks so much!!!
Galit | 
07-01-2009, 07:59 PM
| | Registered User Culinary Experience: Host | | Join Date: Sep 2008 Location: Porterville, CA
Posts: 353
| | IMHO, you CANNOT figure a price without knowing your COSTS!
__________________ Chef/Owner
Le Bistro
33 W. Putnam Ave.
Porterville, CA 93257
559-783-8151 | 
07-01-2009, 08:18 PM
|  | ChefTalk Moderator Culinary Experience: Professional Caterer | | Join Date: Aug 2000 Location: St. Louis Mo
Posts: 6,856
| | Galit,
One of the biggest mistakes newbies make is to over offer......have such an intricate menu that they end up giving away the profit.
You need to know your costs.
Figure out sample menus, then cost them out.
Keep in mind rentals, staff, insurence, decorations if you are offering full service catering. | 
07-01-2009, 08:29 PM
| | Registered User Culinary Experience: --- NON PROFESSIONAL TITLES --- | | Join Date: Mar 2007
Posts: 28
| | you all right! You are all right of course, but I have never did it before! I know what she wants becuase I gave her a menu
and she chose some stuff. I cannot be sure about the cost unless I will go to the kitchen and spend the next week making each item and figuring it out.
That will take too much time to get back to her.
I will ask her about the full service but god, this is so hard without prior knowledge!
How can I estimate a mini quiche? or humus dip??? | 
07-01-2009, 09:22 PM
| | Registered User Culinary Experience: --- NON PROFESSIONAL TITLES --- | | Join Date: Mar 2007
Posts: 28
| | I found out.. no waitresses, no dishes, no decoratoins ..yes, I can breathe.
So it's just food (insurance I'm already paying).
It will be to bring my mini quiches, dips, cigars, burekas, soup, bruschettas
and go.
I know I need containers, coolers, transportation.
Any more advices would be a bless!
Thanks
Galit | 
07-02-2009, 06:30 AM
|  | Registered User Culinary Experience: Culinary Instructor | | Join Date: May 2006 Location: PALM BEACH FLORIDA
Posts: 2,239
| | Quote:
Originally Posted by Galit no waitresses, no dishes, no decoratoins ..yes, I can breathe.
So it's just food (insurance I'm already paying).
It will be to bring my mini quiches, dips, cigars, burekas, soup, bruschettas
and go.
I know I need containers, coolers, transportation.
Any more advices would be a bless!
Thanks
Galit | If you dont know your cost, not one of us will give you a selling price. When you sell your pastries at farmers market how do you charge if you did not know cost.???? 
__________________ CHEFED | 
07-02-2009, 11:11 AM
|  | ChefTalk Moderator Culinary Experience: Professional Caterer | | Join Date: Aug 2000 Location: St. Louis Mo
Posts: 6,856
| | + delivery | 
07-02-2009, 11:25 AM
|  | Registered User Culinary Experience: Professional Chef | | Join Date: Oct 2007 Location: Eureka, CA
Posts: 817
| | Hindsight being 20/20, you should've asked what the budget was, then offered menu suggestions, even if they are based off of your knowledge of rough costs.
Offering a menu when you know your costs is one thing, but when you don't....
__________________ You should have been here when the shiitake hit the flan! | 
07-02-2009, 10:21 PM
| | Registered User Culinary Experience: Owner/Operator | | Join Date: Aug 2007 Location: Maine
Posts: 308
| | Pricing Galit.
How did you get into this? What is your experience? EXACTLY what are you providing? I know it is scary being new to this and not having the info you need - get busy tomorrow and figure out your ingredients for all your recipes - then you have foods to apply costs to - then figure out your time for prep and how much you want to make/hour. Do you have staff to pay? Be sure to include packaging, etc etc & your shopping time, planning time, etc.
One thing you could do, is charge cost + time. That is they pay for all ingredients, containers etc etc and a set hourly rate for your time. Not optimal, but for this event it might make sense.
Good luck and if you can figure out your costs, maybe we can help more | 
07-03-2009, 06:01 PM
|  | Registered User Culinary Experience: Other | | Join Date: Aug 2007 Location: NYC
Posts: 466
| | on your off-time... you should go to the place where you get your food from and write down the price of every item you would need... then youll have a price/cost of ingredients alone, then factor in your rate for your time, both prep and actually working the event... then of course your delivery etc.
a bit of personal advice, instead of just waiting for responses go to your local grocer and begin there, its more expensive and youll have a rough idea of what it will cost. then go from there. | 
07-07-2009, 08:52 PM
| | Registered User Culinary Experience: --- NON PROFESSIONAL TITLES --- | | Join Date: Mar 2007
Posts: 28
| | Thank you everyone What I did is going to many websites and getting menus.
It's easy to say that I have to know my costs but when I never did something like that- it's harder. I got some ideas for menus and places I know and respect.
About my experience- I went to the French Pastry School in Chicago, Iv'e done a few catering events but now I'm planning to get more deeper.
I'm doing farmers market every weekend also. | 
07-08-2009, 07:11 AM
|  | Registered User Culinary Experience: Culinary Instructor | | Join Date: May 2006 Location: PALM BEACH FLORIDA
Posts: 2,239
| | Quote:
Originally Posted by Galit What I did is going to many websites and getting menus.
It's easy to say that I have to know my costs but when I never did something like that- it's harder. I got some ideas for menus and places I know and respect.
About my experience- I went to the French Pastry School in Chicago, Iv'e done a few catering events but now I'm planning to get more deeper.
I'm doing farmers market every weekend also. | ?????? Don't get in deeper until you what your cost are.
To know your cost in any trade all you have to do is add what you spent in total together, this does not require specialized schooling other then plain math. skills. Add the amount of time in minutes or hours and put a self value on your time. Figure your cost of transport(gas) and add all together . This is your cost, now times it by whatever % you want to work on..
__________________ CHEFED | 
07-08-2009, 09:59 AM
| | Registered User Culinary Experience: Owner/Operator | | Join Date: Aug 2007 Location: Maine
Posts: 308
| | pricing Gallit,
We really are trying to be helpful. I still struggle some with pricing after 9 years, but you can do it with the formula Ed just gave you. this can be time consuming, but a good way to learn - write out ingredients for each recipe you are making. Go to the grocery store and price each ingredient. Add it all then as Ed said, add time and gas and a percentage you want to earn.
I now know the cost of many f the ingredients I use regularly and it is a quick process. However, after 9 years of this business, I am doing a completely new menu with different serving method as well this month for someone - I am in the midst of pricing everything - just have to take the time to research before I give them a price -
Best of luck to you,
pgr555 | 
07-08-2009, 01:54 PM
| | Registered User Culinary Experience: --- NON PROFESSIONAL TITLES --- | | Join Date: Mar 2007
Posts: 28
| | Thanks Ed and PG55....
Ed- be patient with me...
I know that I need to price every item- I do it at the farmers market.
What I was saying that - for ex without buying cigars for stuffing I can't tell how many I can make from each package and how many potatoes I will need for each cigar.
I can't know how many yogurts I need for a soup unless I will do it at home.
When I started market I didn't know but today I know how much each recipe cost.
Thank u for your help!
Galit | 
07-09-2009, 01:57 AM
| | Registered User Culinary Experience: Culinary Student | | Join Date: Jul 2009
Posts: 4
| | Hey so how did it go? |  | |
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