Free Advertising. Earlier this month we donated our restaurant space for a local Christmas holiday event where we had kids coming in to make gingerbread houses. The function was staffed by volunteers, they provided the supplies, we supplied food samples for the adults. I charged for a room cleanup fee, my labor cost and food cost, so I broke even. On top of that, we were the remote location for a radio station, had two television crews, and two weeks of free press and TV advertising. We made the 10:00 news on two stations and a mention on another.
A week before that I hosted the reception for the local symphony after the performance of their Christmas concert. Appetizers for 150, they pay me $350.00 (does not cover my food cost, let alone my labor) and I donate the rest ($1000+). I can easily recoup my expense on caterings that I book as a spin-off of getting my little towns' 150 upper-middle class symphony patrons. Its all good.
__________________ What a relief! To find out after all these years that I'm not crazy. I'm just culinarily divergent... |