Chef Phil,
Phoenix is a small town in the mask of a city. It's all word of mouth here. I started with friends. "Oh. You're having a party. What will you serve?" That turned into, "What do you think I should serve?" And that turned into, "I dont't think I could do that, can you help?" Before I knew it, I had a business and a cooking school. It wasn't easy and thank goodness I had my day job. But it has turned out to be profitable. I've worked local schools, dance academies, unions and even restaurants where the owners want to celebrate their staff.
I advertised in flyers at malls, local rags that include magazines and papers and pounded the pavement. There's a party at every corner.
Today, I get to choose for whom I work. The old days weren't that way. Back then I had to make what "they" wanted. Today, "they" ask what I would serve.
Evaluate your market. You have to be sure the demographics can handle it. |