Of course there are outliers at both ends but the average business in America, (at least according to my macroeconomics courses many moons ago), makes less than a 10% profit margin.
All businesses, inlcuding Puck's have a multitude of hidden costs. It's not just what the raw materials cost but the cut HSN gets, advertising costs, insurance, business managers, administrative asssistants, licensing fees, and a zillion other nickel and dime costs.
I'm sure he's making money but probably not as much as it would seem on the surface.
Mark
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