Professional Chefs Forum Discuss with other professional chefs the latest trends, kitchen and employee issues and more.


Reply
 
Thread Tools
  #1  
Old 02-01-2003, 11:53 AM
shroomgirl's Avatar
shroomgirl Offline
ChefTalk Moderator
Culinary Experience: Professional Caterer
 
Join Date: Aug 2000
Location: St. Louis Mo
Posts: 5,641
Default selling at farmer's markets...

Panini brought up selling mixes and crunchies at a local farmer's market and asked for advice.

Ok....basics.....each farmer's market is different.
Each has it's own set of rules and HOPEFULLY a mission statement.
So....that being said.... Use as much locally grown food as possible in your value added products....and promote it as that, ie
pecans from whatshisface's farm, butter from the local dairy, etc.
Have recipes with mixes that include adding seasonal fruits....peaches, blueberries, whatever is locally grown.
I know it's not local but I gotta have coffee at the market...so I get FTO and organically raised, this has always been great with pastries. Cookies go over big too.....our artisianal baker is coming back this year after a year hiatus, we've missed him so much. Think of small kids and what under 2's can chew on as they get strollered through the market...Mom's will love you if it is healthy...
I give media baskets away at the beginning of each season. Having product as well as gift certificates in the basket to draw them in is a big plus.
Cross promotion is always a win-win....
I give loads of talks every year on how to set up markets, garner PR, slide-show...whole shibang...
***the most important part is KEEP the market master HAPPY!!! they generally work for nominal bucks and generally get all the grieve from those that consider only their own wants/needs....
The market is a whole being...to thrive help each other out....
Also look for grants from your Dept of AG for marketing/advertising...this is a tough year for most states but it's worth a shot.
__________________
cooking with all your senses.....
http://www.chanterellecatering.net
Reply With Quote


  #2  
Old 02-03-2003, 05:28 PM
panini's Avatar
panini Offline
Registered User
Culinary Experience: Owner/Operator
 
Join Date: Jul 2001
Posts: 3,104
Default

Shroom,
Thank you very much. A lot to think about. I will have to investigate further into our farmers market. I was just planning on renting and selling. I'm curious now about their mission statement.
Reply With Quote
  #3  
Old 03-04-2003, 07:54 PM
chef2you's Avatar
chef2you Offline
Registered User
 
Join Date: Mar 2003
Location: Ohio
Posts: 15
Default

That is all awsome advice. I have been selling at farmers markets for years and had never even given consideration to most of those things.....

Thanks for the insight!....
Reply With Quote
Reply

Bookmarks


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Health Dept and Farmer's Markets shroomgirl Professional Chefs Forum 13 06-17-2006 01:45 AM
Politicians at Farmer's Markets..... shroomgirl Professional Chefs Forum 3 05-22-2006 06:17 PM
farmer's markets.... shroomgirl Professional Chefs Forum 4 02-11-2006 11:48 AM
Heirloom vegetables and Illinois Farmer's Markets... gonefishin Open Forum With Rick Bayless 1 01-19-2006 02:10 PM
Farmer's Market Svadhisthana The Chef's Garden 4 06-14-2001 11:41 PM