or Connect
ChefTalk.com › Culinary Schools, Cookbooks & Cookware › Cookbooks › Drinks & Beverages › Beer › Brewing Battles: A History of American Beer

Brewing Battles: A History of American Beer

This item needs more info! Review It Add To a List
Brewing Battles: A History of American Beer

Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well.Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the "raison d etre" of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption.Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.

AuthorAmy Mittelman
Dewey Decimal Number330
LabelAlgora Publishing
List Price$34.95
ManufacturerAlgora Publishing
Number Of Items1
Number Of Pages248
Product GroupBook
Product Type NameABIS_BOOK
Publication Date2007-12-03
PublisherAlgora Publishing
StudioAlgora Publishing
TitleBrewing Battles: A History of American Beer
Model Name/TypeMPNEAN/UPC
ChefTalk.com › Culinary Schools, Cookbooks & Cookware › Cookbooks › Drinks & Beverages › Beer › Brewing Battles: A History of American Beer