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ChefTalk.com › Culinary Schools, Cookbooks & Cookware › Cookbooks › Reference › Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too

Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too

100% Positive Reviews
Rated #22 in Reference

Posted

Pros: 10 great case studies on those that achieved their dream business

Cons: focuses on those that made it and doesn't do enough to remind people how difficult it is to succeed

Are you a backyard barbecue warrior with a great sauce you want to try and market?  Maybe your friends tell you that you should sell that granola you give as Christmas gifts, or maybe you've created a new food that meets the needs of a niche market that hasn't been exploited yet.  Well, before you even consider trying to turn your item into a product found in stores across the nation, I suggest you read "Cooking Up a Business" by Rachel Hofstetter.

 

Rachel offers up "case studies" of 10 individuals (and couples and partners) that successfully turned their passion for food into big money as they navigated the slippery slope of launching and marketing a new food product; products ranging from granola to gluten free crackers, to high-end chocolates and beyond.  In doing so, "Cooking Up a Business" teaches 10 important lessons on various aspects of getting a product to market.

 

In "Cooking Up a Business" Rachel Hofstetter doesn't create a "how-to" guide in getting a product from your kitchen to the national market, but offers a number of lessons on how to possibly navigate some of the numerous steps involved.  While all these case studies focus on individuals who eventually "made-it" in the industry, many of the lessons to be learned in this book come not from the successful things they did, but from the pitfalls and mistakes them made

 

You'll learn from Mary Waldner, of "Mary's Gone Crackers, a gluten free line of foods, not only the importance of finding a mentor to help you navigate the world of wholesale food stuffs, but also about the hidden dangers of growing too rapidly and how to avoid common pitfalls of rapid growth.  There are lessons in dealing with venture capitalists, how to create a focused business plan, and how to create and market your brand, as well as many other lessons, both big and small.

 

Probably the biggest take away from this book, though, is the amount of time, energy, focus and sacrifice it takes to turn your homemade food into a national brand.  None of these individuals would have made it if they hadn't fought tooth and nail to get to where they are now.  Time and again, these entrepreneurs relate stories of how, in the early days, they would work 18-20 hours a day, run up their personal credit card bills and take themselves to the edge of utter ruin before they made it.  And while this perseverance paid off for these people I also can't help but notice that in many cases there was a good amount of luck involved

 

While this book may not walk you through all the details of taking a new food product to market, I do think that is book is a must read for anyone that is considering taking this step.  The lessons taught in this book are invaluable, and on top that I think it gives a great sense of what it takes to succeed

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Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too
Description:

Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: • How to create a national brand—with no connections or experience • The secret to getting meetings with grocery store buyers • The number one thing you need to know about food safety regulations • Why a grassroots budget might actually help you succeed • Specific advice for gluten-free, organic, wine, and beverage companies • What every entrepreneur wishes someone had told them at the beginning • Why doing what you love is always a good idea

Details:
DetailValue
AuthorRachel Hofstetter
BindingPaperback
EAN9780399162312
ISBN0399162313
LabelPerigee Trade
ManufacturerPerigee Trade
PublisherPerigee Trade
StudioPerigee Trade
TitleCooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too
Item Height0.6 inches
Item Length8.1 inches
Item Weight0.4 pounds
Item Width5.4 inches
Languages - Original LanguageEnglish
Languages - PublishedEnglish
NumberOfItems1
NumberOfPages240
Package Height0.6 inches
Package Length8.4 inches
Package Weight0.43 pounds
Package Width5.4 inches
ProductGroupBook
ProductTypeNameABIS_BOOK
PublicationDate2013-12-03
ReleaseDate2013-12-03
Models:
Model Name/TypeMPNEAN/UPC
ChefTalk.com › Culinary Schools, Cookbooks & Cookware › Cookbooks › Reference › Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too