or Connect
ChefTalk.com › Culinary Schools, Cookbooks & Cookware › Cookbooks › Reference › Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too › Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too Reviews

Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too Reviews

Pete

10 Lessons in How to Market Your Food Idea

Posted

Pros: 10 great case studies on those that achieved their dream business

Cons: focuses on those that made it and doesn't do enough to remind people how difficult it is to succeed

Are you a backyard barbecue warrior with a great sauce you want to try and market?  Maybe your friends tell you that you should sell that granola you give as Christmas gifts, or maybe you've created a new food that meets the needs of a niche market that hasn't been exploited yet.  Well, before you even consider trying to turn your item into a product found in stores across the nation, I suggest you read "Cooking Up a Business" by Rachel Hofstetter.   Rachel offers up "case studies" of 10 individuals (and couples and partners) that successfully turned their passion for food into big money as they navigated the slippery slope of launching and marketing a new food product;...
(read more)
ChefTalk.com › Culinary Schools, Cookbooks & Cookware › Cookbooks › Reference › Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too › Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too Reviews