Pros: Versatile, sturdy
Have been using this mixer for ten years and it has stood up to everything thrown at it. It acts as a second pair of hands in the kitchen. It make time consuming task kneading, whipping etc a second thought.
Kitchenaid has been the industry standard for years and understandable. No ther mixer has it's versatility power. Well engineered attachments go on and off easily, and intuitively. Somewhat limited by it's size for large batches, especially bread. That said the dough hook is the attachment this family uses most. Pizza, buttermilk bread, cookies, naan... the list goes on. Bit pricey, but that's what happen when a products only competition comes from it's own product line. Bottom line, if you want to make dough, don't buy a stand mixer that doesn't say Kitchenaid.