Reaching OutHi Guys & Gals. :)
I worked on some projects for CC long ago when I lived in Boston, and I've been interested to see the road its taken in the past few years.
I am gratified to see that chefs at many levels of dining have switched to seasonal menus (which is how I believe we should be eating anyway), and I hope that consumers continue to embrace the joys that come with savoring the season's best.
What concerns me, though, is the sometimes militant tonality I've seen in press quotes, about "forcing" consumers to eat this way. (I think it may have been Alice Waters who said so, but can't be sure.) I hope this isn't the central mission of the CC initiatives, as I really thought (and think) that education is the best way to reach people.
Yes, people should care, but given the apathetic mindset of most American consumers, the approach of force is not the way to win them over. They'll just go to Applebee's instead. Any thoughts on that?
I'm in the Hudson Valley, by the way, so I'm in the center of a vault of jewels when it comes to produce. I'm eagerly awaiting the tomatoes. :)