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Honey Prices... I need opinions!

1K views 2 replies 3 participants last post by  redace1960 
#1 ·
I know this is somewhat of a different question but I would like to know your opinions on a subject. This year, I will be selling honey from a bee farm that I own and I would like opinions on the pricing that I have established.

I have a 1.5 oz jar of honey for $1.75

I also have a 2 oz jar of honey for $2.25

Last, I have a 4 oz jar of honey for $3.25

this is wild flower, local honey. Each jar would come with a few recipes.

Any opinions?
 
#2 ·
Have you looked around and learned what other honey goes for -- in the supermarket, at farmers' markets -- from other producers? That will give you a baseline for what customers are already willing to pay. Take into consideration their packaging (how plain/fancy; with recipes or not; recyclable or trash when empty) and what kind of honey it is (clover? tupelo? some other flower?).

Then you can look at your costs: time and labor for transporting the hives and processing (your own and anyone you hire to help), packaging, insurance, licenses, etc. Marketing costs -- fees to farmers' markets if you sell through any; advertising, if you will. And the cost of developing the recipes, assuming you do that yourself; if you use published recipes, find out what the fees will be for them.

Put the two sets of numbers together: what can you charge to cover your costs and make a reasonable profit but not scare away customers?

Robbing the Bees by Holley Bishop, available from Jessica's Biscuit and Amazon, is a book that came out this past spring, containing both a history of honey and the story of a contemporary producer of tupelo honey. It's a fascinating story altogether, and might have some helpful information. (Disclaimer: I worked on the book before publication, but have no further connection to it now.)
 
#3 ·
farmstand unpasturized honey goes for 6-7.00 the quart in wa. state whatcom county. 6.00 for 'wildflower' and 7.00 for crop specific honey-raspberry, blueberry, fireweed, appleblossom, etc. 3.00 the 8.oz chunk for honey sugar.
in stores it's higher-i've seen 10.00-13.00 the qt. for local craft produced honey.
good luck! :)
 
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