I wasn't clear......
Viking charges $75 pp and has store staff teach for 2.5 hours then they eat...usually 12
I've cooked in Indiana for 12 women and I grossed $900
The women farmers from MS was $40pp at 45 women....$1800 I fed them lunch, don't remember now what it was but the money was verygood.
I've taught private classes, we'd go to Whole Foods and shop (so they'd know how to select veg/fish) then we'd go cook....about 2 hours....$300.
They asked me to stay and eat dinner...I did off the clock. No recipes cus we didn't know what we were going to make until we shopped....he paid for the groceries.
For 4 years I taught a private weekly class to an orthodox jew who kept a kosher home and recieved a CSA (mystery basket of local farm produce). He wanted to learn how to use his weekly produce. 3 hours. $75 every Wed afternoon. During the winter I'd pick up groceries from Whole Foods on the way to his house.
I've taught camp, was a labor of love.....made nominal money.
For the past 5 years May-Oct every Sat morning I'm either cooking or helping chefs at Clayton Farmer's Market cook locally raised food on a couple of butane burners with no electricity nor running water! Commando cooking at it's best. Free to the world.
The thought of teaching again in my new space has come up.....I can hold a decent group. Minimum number of students so it's worth prepping/ingredients... I'll probably charge in the $40-50 range pp. for a 2.5-3 hour class.
So, to start I would send out press releases to the print guys in town....freeby mention. Then send out postcards or call past students to tell them I'm teaching at a new space. Then put up fliers in the building, and let the church women's groups know.....this new kitchen is in a transition area...um, locks on the doors with a buzzer system. So, it'd be during the day probably on Sat late morning early afternoon.