It is the end of the year and I am trying to re-evaluate for next year. My business consists of 75% wedding cakes, 15% special occasion cakes/corporate work, and 10% "artful edibles" like decorated cookies, etc. I am trying to revamp my marketing plan. Currently, advertising in bridal industry mags and websites work for me. Bridal Shows are almost always a loss. I am planning on calling on caterers with samples in January when everyone is slow. Are there any business owners out there willing to share what works and does not work for them? Anyone have any suggestions? Thanks!!
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11/8/06 at 5:29am