I've just started a small dessert wholesale business. I just made my first deliveries to a local coffeeshop yesterday. I delivered coffeecakes and cheesecakes. I returned to collect payment later in the day and found, to my horror, that all of the cakes had been cut, placed in individual plastic serving containers and placed in the display cooler. I suggested that they remove the coffeecakes and keep them at room temperature (and unsliced) to keep them tender and moist. As for the cheesecakes, they won't suffer as they are, but they won't sell well either. A nice, clearly visible display of a whole cheesecake is eye-catching and I believe will lead to more sales. As it is, you have to really study the display to tell what's in the individual boxes. In other words--you have to be specifically looking for dessert. It doesn't catch your eye. I went home and drafted a "Storage and Serving" sheet for proper handling of the desserts that will be included with each order. What can I do to help them market the desserts better?
post #1 of 6
3/7/07 at 1:26pm