At the risk of sounding like Johnny-one-note here, I'd like to direct the attention of those interested in this topic to the thread on "Passing the word about Slow Food", and to http://www.slowfood.com
The Slow Food Movement is dedicated to the kind of taste education that Bouland rightly suggests most Americans need. The American public has been sold a bill of goods. Convinced by the likes of Souffer's, Birdseye and McDonald's that cooking is a chore to be avoided whenever possible, like laundry, rather than an incredibly enriching endeavor that should be pursued with passion.
That magazine that started this conversation is part of the root cause of the problem. BB's like this one are a part of the solution.