If you have been watching the 2000 Summer Olympics, you've probably seen Nike's ad spoofing a horror movie with a chain saw attacker. (Haven't seen the spot? Watch it here - You need Quicktime to watch). Shortly after it was shown, NBC pulled the ad.
Tuesday, September 19 Reuters article explains...
As a piece of advertising, I thought it was HIGHLY EFFECTIVE in its message. "Buy Nike shoes and you succeed." I thought it was clever, original, and unique. On the other hand, however, the fact that it was running in prime-time during the "family hours" may have been what set off the debate about the ad. I was wondering what everyone's thoughts were on this commercial.
Tuesday, September 19 Reuters article explains...
As a piece of advertising, I thought it was HIGHLY EFFECTIVE in its message. "Buy Nike shoes and you succeed." I thought it was clever, original, and unique. On the other hand, however, the fact that it was running in prime-time during the "family hours" may have been what set off the debate about the ad. I was wondering what everyone's thoughts were on this commercial.










