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Why are my baked goods not selling faster?

post #1 of 10
1/29/08 at 6:57pm
Thread Starter 
We're kind of having an unofficial "baked goods sale" contest at this new store in town. I made homemade cinnamon rolls and banana crumb muffins with a cream cheese icing on the side. My competitor made chocolate chip oatmeal cookies and cranberry nut oatmeal cookies, and another competitor made a mint chocolate bundt cake (very moist, btw.)
Everything is selling, but the cookies are selling faster than anything. Why is this? It's basically a small coffee/ bubble tea shop.
Any suggestions?
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post #2 of 10
1/29/08 at 7:11pm
Cookies are easier to carry. If I go to a store to get a cup of coffee, and if I want a snack, I want it to be easy to carry and eat.

Muffins and cakes make a mess unless you are willing to sit and eat.
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post #3 of 10
1/30/08 at 4:00am
I think there is probably less guilt associated with a cookie versus cinnamon rolls or banana crumb muffins with a cream cheese icing.
At weddings, my Aunts would poke me in the ribs and cackle "You're next!". They stopped when I started doing the same to them at funerals.
www.kyleskitchen.net
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post #4 of 10
1/30/08 at 5:25am
I would have to agree wit hthe above.

as much as i LOATH making CCC (chocolate Chip Cookies) everyone i know loves my cookies for the same reasons, there fast and an easy snack and you can save some for later with not problems. even a broken or smushed cookie is a good cookie.

a smushed piece of cake not so good.

is it going by cash made or amount of product sold?

I would take yours BTW, I love any type of banana muffin/bread
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post #5 of 10
1/30/08 at 7:14am
Thread Starter 
doesn't really explain why the cake is selling faster.
And it's by amount sold.

Well, I didn't take the guilt factor into play. I figured that anyone buying any of those things would realize that it doesn't matter which one you eat...it's all going to your butt, lol.

I guess I could stand to try cookies next. Of course, all the recipes I have sound so bland and overused in our culture. I need something new that's not too scary for these customers.
Heck, if I could find an "easy to carry" salty snack that isn't chex mix, that'd be even better.
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post #6 of 10
1/30/08 at 9:10am
Are you trying to sell baked goods, or change the world?

Give the customer what they want...which is probably a killer chocolate chip or oatmeal cookie.

Another reason I prefer cookies to muffins (as a convenience food) is because cookies are more what-you-see-is-what-you-get, whereas muffins are highly variable in quality. I would estimate my chances of getting a good cookie at 90%, but my chances of getting a good muffin are about 20%.

And when you put the icing on the side, you have complicated the process. Now I have to deal with preparation. That's fine if I am taking it home, but not if I plan to eat on the run.

Just some thoughts.
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post #7 of 10
1/30/08 at 3:03pm
i agree with joe.

A chocolate chunk would be nice. nice thick and soft and chewy. use pastry flour instead of AP and you should rock it. maybe do some variations and have a good variety.

maybe some brownies.
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post #8 of 10
2/1/08 at 6:46am
Are all the items priced the same? There are price points that are more or less appealing - even if something is cheaper by volume, the absolute price is more important.
Tammy's Tastings
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post #9 of 10
2/1/08 at 7:18am
Tammy's got it right on the mark. Cookies are cheaper than cake, plus you can eat the cookies before you get home and no one will ever know that you bought them....
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post #10 of 10
2/1/08 at 8:33am
I wasn't kidding about the guilt factor :)
At weddings, my Aunts would poke me in the ribs and cackle "You're next!". They stopped when I started doing the same to them at funerals.
www.kyleskitchen.net
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