When im trying to come up with a name for a dish for our menu, one thing I do try and do is not use terms or phrases that, say, your mom or dad would call it. For Example...
At home maybe you wold call it..
Chicken Rolletini- with a side of tomatoe salad and balsamic dressing.
But at the restaurant, maybe you call it..
Pan seared chicken breast- rolled, stuffed and breaded with a blend of Mushrooms, sundried tomatoes and basil, Topped with oven roasted tomatoes, thinly sliced red onions tossed in olive oil and a drizzle with a sweet balsamic reduction.
Now obviously the restaurant version would take a little more work, but theyre generally the same dish, its just how u jazz up the name. Btw, my suggestions for dishes dont always actually make it to the menu but every now and then, i get to do a special and i can name that. Thats just how i look at deciding what to call it on the menu.