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Hershey's, all shortening all the time.

post #1 of 12
Thread Starter 
What is this? Hershey's is now all shortening, no cocoa butter at all??

Hershey's vegaline choco bars.

Cost cutting or just cutting?

Chocoholics sour on new Hershey?s formula - TODAY: Food & Wine - MSNBC.com
bake first, ask questions later.
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Professor Pastry Artswww.collin.edu
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bake first, ask questions later.
Oooh food, my favorite!


Professor Pastry Artswww.collin.edu
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post #2 of 12
Kind of interesting that they will use cheaper ingredients but still charge the same price as the better product cost. Seems to me like that is cheating the customer.

On a side note, Ed Buchanan will be glad to know that his favorite agency is standing up for the defintion of chocolate :D
post #3 of 12
whew.....good thing I don't eat or use Hershey's!
Personally, I'd pay more for real cocoa butter. Apparently most people won't.
These days with higher food costs, I think it calls for some closer label-reading!
I'll always pay more for the REAL thing!
post #4 of 12
im guilty.... once in a blue moon when i have a s'more, i use hersheys bars.. other than that, hersheys has no other purpose in my kitchen- or my mouth!
post #5 of 12
Hey how about a smore with Lindt or Droste chocolate--doesn't quite fit, does it?

Sorry if I intruded--ignore me.
post #6 of 12
How much are they getting paid??? White or summer choco has been made like this for years.
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post #7 of 12
Apparently not enough since they(FDA) is sticking with the definition of chocolate.

Most people are aware that summer coating in all its many brand names is not real chocolate and most of those products make it plain that they are not real chocolate. They do have their place in the market.

Hershey's has made the change with as little fanfare as they can get away with, in hopes people won't notice. IMO, if they are going to use a cheaper ingredient they should lower the price of the product.
post #8 of 12
Like all other manufacturers instead of raising the price they are lowering weight of product as well as quality. Pretty soon milk will not come in quarts or 1/2 gallons anymore, just like a half gallon of ice cream that now is 1.5 qts. In good times the Hershey regular bar is 2ounces, what is it now
Also most people actually think there is a white chocolate ,at least the people I have found. I am not talking about people in the business they usually know.
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post #9 of 12
Thread Starter 
Not sure what you are trying to get out of this.

Chocolate by definition containes cocoa butter as it's fat, cocoa solids or cocoa mass, sugar and the addition of milk solids for milk chocolate. White chocolate while not considered a true chococlate, also containes cocoa butter as it's fat. A vegetable fat in White Chocolate makes it a coating.

Chocolate coating contains vegetable fat.

Sad to see the definition in the USA covering both as chocolate.

If there is an additional fat in chocolate, it should not be called chocolate.

Cocoa Butter is what gives chocolate flavor, mouth feel and a silky melting sensation.

I think I started this thread with chocolate, not summer coating, coating or something represented as either.
bake first, ask questions later.
Oooh food, my favorite!


Professor Pastry Artswww.collin.edu
Reply
bake first, ask questions later.
Oooh food, my favorite!


Professor Pastry Artswww.collin.edu
Reply
post #10 of 12
Thread Starter 
With regards to lecithan, it is an additive to help maintain the emulsion. Vanilla or Vanillian are added as flavoring agents.

Yes, you can purchase chocolate with out both, and they are just wonderful. I have found lecitan free chocoaltes to be slightly grainer on the finish.

It's all a matter of what your clients will buy, what they like.
What you like.

But don't call a summer coating true chocolate, I'm the client and I'm not buying.
bake first, ask questions later.
Oooh food, my favorite!


Professor Pastry Artswww.collin.edu
Reply
bake first, ask questions later.
Oooh food, my favorite!


Professor Pastry Artswww.collin.edu
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post #11 of 12
Question Cocoa Butter gives chocolate flavor as you have stated. I see some labels have chocolate liquor. Does this also enhance flavor and is it better chocolate?
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post #12 of 12
Thread Starter 
chocolate liquor is unsweetened chocolate or cocoa mass.
It is not alcohol, as one might think form the name.
bake first, ask questions later.
Oooh food, my favorite!


Professor Pastry Artswww.collin.edu
Reply
bake first, ask questions later.
Oooh food, my favorite!


Professor Pastry Artswww.collin.edu
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