Not greedy, we want to dominate the market, and have for about a decade now. To quick the middle week stuff does several things I don't like:
Gives opportunity for other utility caterers to move into my vertical niche:
Does not give my relief crews enough hours to make a living wage set. (they need 50 hours per week to make really excellent money)
Does not allow my RONA to hit the numbers I need to stay viable. Without a consistant return on net assets the company becomes vulnerable to a cash flow crisis.
It is my job to ensure my chefs, cooks and preps as well as my service staff have a good wage.. I take it seriously as they trusted me when they signed on as a chef or cook or whatever, I will not let them down, it affects them greatly if I just do the hours I need to be happy with the money, I need hours for them to do well for their families as well.
I am serving a community of 150,000 with an area of service of 250,000 people, so the demographics are a little different then New York or some of the other large population centers.
I am a reduction of my youthful mistakes mixed with the roux of a few adult successes