Again, a lot depends, but I know I would be concerned to see bar sales at only 15%. I'd be looking to drive those sales signficantly and try and double them. Here are a few ways to try and help drive those sales: TRAINING - train your waitstaff to suggest drinks,to make it a part of their "script" then train them in the wines and beers. Every server should be able to describe, at least in broad terms, what a beer or wine is like, and be able to make wine and beer suggestions for each menu item. Offer pairing suggestions right on the menu. Create a seasonal "drink" menu. Teach your barstaff the proper way to make classic cocktails, ditch the premade mixers and create each drink from scratch, it will take some time but word will get around that you make the best cocktails in town. How big is your wine list? Think about starting a "wine" night where you offer all glass pours for $7. Consider doing a beer or wine dinner. It generates excitement just not for the customers but for the staff also. Use it to lead off a month long promotion featuring those wines or beers. Keep a leader board and have a contest for the staff to see who can sell the most bottles of wine, the most pints of beer, the most old-fashioneds, etc.