Personally I've struggled with these questions. I had orginially thought I would divide my business into two target audiences....I started thinking about a "couture line" and an "off the rack" line to selling cakes. But it didn't take long for someone to tell me how foolish that concept was. WHY? Because all brides want to be special, they don't want a second best cake.
But how do you get everyone? I don't know, but from what I see and I did research my market the decorators seem to break down into these two seperate camps. Their pricing and how they present themselfs does it.
Yes, I totally want any customer! But how do I market myself so both groups want me? If you don't look expensive the upscale buyer doesn't want you, if you look too upscale the lower end market excludes you from their inquires. Can you have two different businesses in one and call them two different names like I mentioned above?
Can you survive on wedding cakes alone? Well there's a couple places that appear from the outside to be. But who knows what their doing out the back door. Which brings me to yet another topic and I'll start a seperate thread for that.