One of the really big questions, that hasn't really been addressed too much here is how inexpensively can you produce it? Will you be producing enough that you can purchase large quanities of ingredients to get really good wholesale discounts, if you are producing it yourself? I have been approached on numerous occasions by local enterpenuers wanting to sell me their BBQ sauce, wing sauce, dressings, etc. In most cases the items were very good products but would have cost me 2-5 times the amount it would cost me to either make it myself or purchase it from a large manufacturer. Sure I would love to help the little, local business person, but I have a business to run also and I have to watch my costs.
Good example of this was a guy in the area who owned a wing joint. People love his wings so he thought he should bottle and sell his sauce to restaurants. Well, to make a good profit on it he wanted/needed to sell that sauce at $60 a gallon (that seems outrageous until you start looking at the retail price of better hot sauces that sell for $5-$8 a bottle, but I can't buy at retail or my food costs would be super high). He was buying all his ingredients from Sysco, basically at the same price I could purchase them for, then he had his overhead (the manufacturing and bottling equipment), labor, and packaging. To use that stuff would cost me about $1.40 for 3 ounces of sauce. Add in the cost of wings and would have to be charging well over $10 for a 10 piece wing order-no one is going to pay that in my area. He can, and does, sell his sauce retail, but he has failed to get any restaurants on board because we don't and can't be paying retail prices for our ingredients.