I try to eat less meat too. I LOVE meat, it's a passion of mine, but I've seen the movies, heard the arguments, and now realize that I consume way too much. I have a Thai recipe book where pretty much all recipes have something like 8 oz of meat for 6 servings. That's refreshing.
Even for a meat lover like me, you quickly get used to eating less meat or smaller amounts of it. I still love meat, still eat it frequently, but gone are the days of ordering the 32 oz T-Bone for two and eating everything or leaving half on the plate.
At home we got used to smaller servings. I also started to cook almost-meatless-meals. Sometimes an entirely vegetarian meal, but more often I'll use a bit of pancetta, some veal stock etc.... just very little, to give a dish flavor. For example the other night I made pasta for 3, using a 5 ounce piece of salmon. It was delicious, and although we didn't have big chunks of salmon, the taste was definitely there, and I didn't feel like I was lacking protein.
Sometimes we'll just have a hard boiled egg in a salad, or a slice or two of ham or prosciutto, or some dried cured sausage, etc...
But yeah, I still love meat, and I still eat too much of it. This past week end I bought a 10 ounces grass fed chuck beef steak at the Farmer's market. In the past I would have gulped the whole thing in one seating. This time I sliced it in two, ate one half yesterday, the other half is for tonight. That's still a LOT of a meat, but it's a bit more reasonable.
