I am working on a biz plan for a start up gourmet organic baby food biz. I'd like to start out by providing weekly home delivered packages and then hopefully get into local supermarkets. I anticipate that at least in the short term when I am doing home delivery my customers would be professional high income earners.
I need advice regarding location. Would it be better to just lease a space in the cheapest location possible with no real visibility to my customers. Likely this will be the cheapest option - just a space, probably not in the best area. Or would it be worth the extra cost to get a location with a little bit of 'take out' space along with a kitchen in a major shopping area. I mean would it be worth the visibility and maybe the image of legitimacy that a nice looking retail space might convey to customers?
Any advice greatly appreciated.