A few years ago there was an inventors competition on one of our TV channels. A women presented a paste made from "speculoos", a cinnamon cookie.
Immediately, the main producer of these cookies, Lotus Bakeries introduced the paste on the market.
I cannot believe how addictive this is. Aarrggghh, one small taste and I cannot stop eating this stuff!! Absolutely delicious and, compares to nothing else. It's now all the sudden very big business with a few competitors fighting in court over the right to produce the stuff..
What's your latest addiction?
You may know "speculoos" cookies in the US too, they are marketed under the brand Biscoff. That's what this devil-ish paste is made off..