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Anbody have any good ideas for Marketing your Catering Company? - Page 2

post #31 of 51

Our New York caterers use social media outlets like Facebook and Twitter to get our message and delicious menus out there. Using these outlets is the best way to get our NYC caterers to the top.

post #32 of 51

Please delete post


Edited by Deano - 9/20/12 at 5:41pm
post #33 of 51

I found the answer about setting up a open house at the Chamber of Commerce very useful.

post #34 of 51

Old, old, old post.  But then again am I ever glad that Poop-on (a.k.a groupon) is dead and never to come back again.....

...."This whole reality thing is really not what I expected it would be"......
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...."This whole reality thing is really not what I expected it would be"......
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post #35 of 51

Hey guys,

 

So, I opened a small restaurant just recently (we do catering as well), and most of my marketing I've done online. As for social media, I used Facebook and Instagram. I am updating my profiles daily and using high quality images, especially on Instagram. That way I can show off all my specialties :)

 

As for the website,  I am working on it daily as well, updating the menu etc. I have build the website using this template, it was quite easy to build, since the website builder is drag&drop.Of course, if you want to get best results you must customize things.

 

One more important tip: Update you menu often, add new stuff, remove the meals people don't order so much, add some limited editions (for example summer, winter, Easter etc :)

 

I would love to expand this topic more since marketing is very important in this business and I am currently seeking for tips everywhere!

post #36 of 51

So its Sunday Night and Here I am looking through the Internet for all kinds of information about my Niche and I stumbled on this Thread....  

It is crazy how much things have changed since 2011... I remember that year vividly.. anyways.. Back to the subject lol!
 

In my experience the ideas shared here are good, the biggest issue is actually having the time and resources to do it plus it is hard to scale. I specialize in High Ticket Client Acquisition for Caterers in the Digital Marketing Space, Marketing has really come a long way and now we can implement predictable customer acquisition systems by using data. 

 

This is what the top guys in the space are doing, If anyone is interested I would be happy to do a competitor analysis for you and show you what they are doing and what you can do as well. :)

post #37 of 51

Gbautista,

 

You have not answered questions on another similar thread.  Gbautista where are you located?  How long have you been in business? On your site you make a lot of claims, give us some examples.  What are your rates? Welcome to Cheftalk.

post #38 of 51

Sorry I am just now seeing this. Yea so my name is Gabe Bautista and I am located in Dallas, Texas. I have been in Business for about two years but in the space of Digital Marketing longer. I help Catering Businesses get quality clients with predictability and on demand and while I cant discuss specifics (for privacy reasons I am sure you understand) All you really have to do is look at what the top guys in the industry are doing, they are using these high tech tools to market to the right people in an effective scalable way. 

As far as my rates, it depends on the client needs and their particular capabilities and goals. This is certainly not for everyone and each market is different but the truth is that most of people in this space have no idea how much money it costs them to acquire a new client and these are the metrics we focus on until we get a predictable system in place.

post #39 of 51

O.K. Thanks for the information   My question is, how do you/ your company make money? Straight out flat fees, or something else?

...."This whole reality thing is really not what I expected it would be"......
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...."This whole reality thing is really not what I expected it would be"......
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post #40 of 51

Yep it is a monthly Flat fee. No contracts or long term commitments though, we are committed to results and DATA, pretty soon my clients start to learn so much about their market and how to get the attention of the people they care about.

post #41 of 51

Gabe,

 

With out giving a name give us a concrete example of one of your success's.  A year of numbers from one account and how much you increased sales.  I don't mean to rag you but you seem to be trolling for leads.   

post #42 of 51

I never thought that a few comments here and there would illicit such skepticism. The difference between digital marketing and cold calling or any other sort of "traditional" advertising is the same difference between arrows and guns and between horseback riding and riding in a car. Thats why all the top guys in the industry are doing it. But it all depends in the market, some have acquired a $1000 accounts in just days going from NEVER doing any catering (a local restaurant) and some have increased their Catering as much as 30% over a year. Yet all of this depends on factors some of which are not in my control (how about the place that gets 15 leads a week and cant close a single one?) That happens too. I never discuss specifics because what I do is only PART of the end result and benefit, but the truth is that we all need leveraged and measured ways to reach our ideal customers and if we don't know how much it is costing us to acquire a new client then it is very hard to scale.  I hope this helps :)

post #43 of 51

Well, if you don't mind, skepticism is what kept us alive and doing well . 

 

And right now my "spidey senses" are tingling.  You've posted exclusively in catering threads--some as old as 10 yrs, and offering no information other than this mumbo-jumbo of getting customers via your service.   This site is geared towards providing advice for people--professional and hobbyist, but also most certainly accommodates advertising, see Nicko about  C.T.'s advertising rates. 

...."This whole reality thing is really not what I expected it would be"......
Reply
...."This whole reality thing is really not what I expected it would be"......
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post #44 of 51

I understand, not everyone is a good fit. I can certainly take the criticism and understand the lack of trust. My actual address and phone number is on my site and my phone number as well, I am not a nameless agency. Its the only way I could run ads on facebook at over 2K a month for my business. I do appreciate your feedback and sincerity however, I am just a young guy with his own company I think you can probably sympathize. Let me know if I can help.

post #45 of 51
Quote:
Originally Posted by foodpump View Post
 

Well, if you don't mind, skepticism is what kept us alive and doing well . 

 

And right now my "spidey senses" are tingling.  You've posted exclusively in catering threads--some as old as 10 yrs, and offering no information other than this mumbo-jumbo of getting customers via your service.   This site is geared towards providing advice for people--professional and hobbyist, but also most certainly accommodates advertising, see Nicko about  C.T.'s advertising rates. 


Gabe is clear as mud.  His site has nothing that my marketing 101 chapter 2 did not cover.  Could this be just a scam?

post #46 of 51

oh man, hey no worries if you are that worried about something like digital marketing being a scam then it is definitely not for you. Thanks for your time and feedback nonetheless, much success to in your endeavors man. 

post #47 of 51

I am not worried about digital marketing being a scam.  I think you are not succinct in your answers.  Check on Chef talk advertising rates.  

post #48 of 51

 

 

 

Quote:

 

Originally Posted by Gbautista View Post

Originally Posted by Gbautista View Post
 

oh man, hey no worries if you are that worried about something like digital marketing being a scam then it is definitely not for you. Thanks for your time and feedback nonetheless, much success to in your endeavors man. 

 

 

After over 10 years of participating on this site, I can honestly say that people post on this site generally for  two reasons:

 

The first is to ask questions about anything related to food or cooking

 

The second is to offer advice or to answer questions about anything food or cooking related

 

Your posts, all 12 of them, don't fall into the above two categories

 

Another third, less common reason to post is to solicit business.  See our archives for "Cutco" knife shills.  Thank goodness you aren't one of those.....  

...."This whole reality thing is really not what I expected it would be"......
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...."This whole reality thing is really not what I expected it would be"......
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post #49 of 51

lol actually I do have some knives to sell. JK

post #50 of 51

Make that 13.....

...."This whole reality thing is really not what I expected it would be"......
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...."This whole reality thing is really not what I expected it would be"......
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post #51 of 51

Hope you don't mind me commenting as marketing is what I do and I'm new here, will look like I'm trying to sell to you but I just opened a thread on opening a restaurant lol.

Not read other replies but you need to identify your target audience first and work out what you think will be the more cost effective way to reach them, trial it, if it works scale it up. If not then move on to the next.

Some things will go without saying, if someone leaves you a negative tripadvisor review then find them on facebook or something and ask/beg them to remove it.
Instagram will probably work well, more so if your target audience is young.
Paid facebook ads should work well no matter what your target audience is. Is your food legit really nice? If so you're looking at getting returning customers, maybe a semi regular customer is worth £50 net profit per year to your business, if so you should have no problem spending up to £20 or so to acquire them.

Facebook have so much data, they buy it from other companies, depends how good you make the ad and your target audience but at a guess you could be looking to pay around £0.2 per click, if you get 5% of the clicks in your restaurant then you've just paid £4 for a customer and then hopefully you get follow up custom.

Leaflets also, takeaways/restaurants are one of the only niches I'd say they still work very well for.

Highly suggest you spend atleast a hour per night researching online marketing anyway before paying anyone, at a guess 50% of online marketers are just looking to rip you off and 50% of the remaining 50% don't know what they're doing. A 25% chance of getting someone who makes you money isn't good eh lol

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