Watched episode 2. It's not a bad show. It's kinda like Ace of Cakes and those types of shows, but less gimmicky (Well, his pastry is a little gimmicky). The show had some good shots of production in the kitchen, and of course there was some reality show drama thrown in by the editors. I mean who would ever launch a new 7 item product line in only 48 hours with out having any ideas already.
Learned a new technique:
He put a strip of pate sable on a raw choux dough prior to baking. Gives it a crispy top kinda like the paste you put on top of mexican sweet breads. Too bad he dyed it green and used it in a pastry monstrosity: Wasabi Pea Eclair. 
Also: Pretty pastries plus pretty models equals win.
All and all, it's a decent and light half and hour of tv. I'm going to track down the other 5 eps.