So food trucks are the new thing, but I wonder if they are just a fad that will pass. They're all the rage right now and even have TV shows about Food Truck races (which I do find entertaining and do watch). In certain situations, I can see food trucks being a "cool thing," but seriously, is this a good way to make money in the food business or will this soon die off?
Don't get me wrong, I think food carts are pretty cool. In fact, I absolutely loved the fact that downtown Portland (Oregon) was full of them. But other than Portland, I fail to see the allure of checking Facebook just so I can drive around town following a food truck. Maybe it is just me. Also, as an entrepreneur, I just can't figure out how many of these food trucks make good money. Between overhead, uncertainty (weather, traffic, laws, etc.), labor and food costs, how can a 3 person crew make a good living on a food truck.
My opinion is that it is a fad that is growing rapidly and I am starting to get sick of the whole thing. But maybe I am wrong. Any opinions on the latest and greatest food trend?