Honestly, Nicko, love the site, but the ads are getting to me to the point that I'm strongly considering giving up on this site.
First of all, that huge stupid MACY ad is taking over the entire page and when I try to close it, it crashes my browser. This happens on a daily basis and is getting old. Others recommend using a different browser or downloading pop-up blocking software, but I don't want to block pop-ups (the site I use for my job uses pop ups for important live notifications) and I don't want to be forced to use a specific browser.
Today was the crux of it though. My experience in a nutshell:
1) Go to cheftalk.com/forum/
2) I get a HUGE MACY pop up
3) I immediately get ANOTHER pop up VIDEO WITH SOUND which just woke up my toddler during his nap.
4) Upon trying to close the pop-ups, the browser crashed.
Unless you get rid of the pop ups, I'm out of here. There's enough flashing, rolling over, blinking, moving and jumping ads to the side and the top and the bottom as it is, do you really need to annoy the *@^$ out of your members with pop up videos now?
Advertisers give you money because you have traffic.
You have traffic because the site has content.
The site has content because us, forum members, provide it to the site.
Too much advertising => less members => less content => less traffic => less money.
It's a delicate balance to run a successful member-provided-content-advertiser-sponsored site. I feel like you've tilted the balance too far.