Coconut sugar and palm sugar are not the same, although the right names are not always used - which can make the issue confusing. @petalsandcoco what you're showing is coconut sugar, while the cake form showed by @cheflayne is palm sugar.
• Palm sugar has an elegant, subtle flavor which makes it quite close to regular sugar both in flavor and in sweetness.
• Coconut sugar has a very strong flavor profile, almost like a burnt taste, which makes it quite far from regular sugar. It's also nowhere near as sweet as regular sugar. In my experience it does not work as a 1:1 replacement of sugar cane if your goal is to achieve the same level of sweetness.
Personally, I love palm sugar, and also find that it has a very subtle flavor profile. I use it all the time for cooking Thai or Vietnamese savory dishes. On the other hand, I'm not a big fan of coconut sugar, which I've used for baking cookies. It's not bad mind you, and you should try it, you may like it, it's just... nothing fantastic in my opinion, and quite an "in your face" flavor, that's not very interesting.