I recently left my pastry chef position to return to an old job at a bakery out of which I am also starting my own production business (low volume, to local retailers).
I am presently at the stage of naming the business, which is startlingly more difficult than I thought.
I am starting the business in a way that I want to preserve the potential for growth and diversification within, and I wanted to know opinions of fellow professionals who've already gone through these difficult stages.
Do you find or have you found it dangerous to name a business something like, Businessname Pastries or Businessname Baked Goods if one plans to expand to do more than simply baked goods and pastries in the future? I'm afraid that I may be isolating myself within the field, but I wanted the opinions of others: am i overreacting? Or am I right and should I avoid these names?
I'm avoid names based on location (in case of relocation) and anything that could alienate any or all lifestyles from doing business with me.
I realize I need to be aware of copyright, domain availability, and brand confusion, and I find it all very challenging.
I've seen threads asking for name ideas, but I was really hoping you all could simply share some opinions or experiences about the naming process and what impact it has had on your business.
I know I'm a little longwinded, and I'm sorry for that-- thank you to anyone who read til the end and cares to respond. Thanks!