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Naming an LLC for growth and flexibility: Opinions?

post #1 of 5
Thread Starter 

Hi all!

 

I recently left my pastry chef position to return to an old job at a bakery out of which I am also starting my own production business (low volume, to local retailers). 

 

I am presently at the stage of naming the business, which is startlingly more difficult than I thought.

 

I am starting the business in a way that I want to preserve the potential for growth and diversification within, and I wanted to know opinions of fellow professionals who've already gone through these difficult stages.

 

Do you find or have you found it dangerous to name a business something like, Businessname Pastries or Businessname Baked Goods if one plans to expand to do more than simply baked goods and pastries in the future? I'm afraid that I may be isolating myself within the field, but I wanted the opinions of others: am i overreacting? Or am I right and should I avoid these names?

 

I'm avoid names based on location (in case of relocation) and anything that could alienate any or all lifestyles from doing business with me. 

 

I realize I need to be aware of copyright, domain availability, and brand confusion, and I find it all very challenging.

 

I've seen threads asking for name ideas, but I was really hoping you all could simply share some opinions or experiences about the naming process and what impact it has had on your business.

 

I know I'm a little longwinded, and I'm sorry for that-- thank you to anyone who read til the end and cares to respond. Thanks!

 

Alisha

post #2 of 5

Name your LLC something like AN Culinary Enterprises, then run your bakery as a subsidiary and call it, oh Alisha's Fine Baked Goods or Cakes by Alisha or whatever. When you grow, open a new division of AN Culinary Enterprises

Chef,
Specialties: MasterCook/RecipeFox; Culinary logistics; Personal Chef; Small restaurant owner; Caterer
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Chef,
Specialties: MasterCook/RecipeFox; Culinary logistics; Personal Chef; Small restaurant owner; Caterer
Reply
post #3 of 5
Thread Starter 

Thank you for your input.

 

So, to confirm that I understand correctly, the LLC would (hypothetically) be AN Culinary Enterprises LLC, and then I would register Cakes by Alisha as a trademark to protect its integrity? So then Cakes by Alisha is trademarked and subsidized 100% by AN Culinary Enterprises LLC?

 

I'm the sole proprietor of this business and just at the forefront of striking out on my own, so thank you very much for your help. 

post #4 of 5

Do you understand how an LLC works? If not, I would suggest that you sit down with an accountant.

ANCE llc would be the registered name of the llc, Cakes by Alisha would be the DBA (doing business as)

Your bank accts would be this way also.

I would hope that the business (your dba) would be subsidizing the llc, not the other way around, once the business is up and running.

post #5 of 5
Thread Starter 

i think i misused the word "subsidize" in what i was trying to communicate in my last comment. I do understand the primary need for and function of registering an LLC, but I'm stumbling a little with my initial development of the business. I am seeking at the very least consultation with an accountant and will surely make sure my ducks are in a proper row. Thank you for your input, you are very right.

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